Quantum Metric has reimagined app analytics by integrating generative AI (Gen AI) into their platform with the launch of Felix AI. This new tool is powered by Google Cloud’s Gemini Pro model and is designed to simplify the analysis of digital customer interactions. One of its standout features is real-time session summarization, which allows users to capture and understand customer experiences in seconds—something that previously required significant manual review. Felix AI breaks away from traditional session replay tools by offering a faster, more intuitive way to identify and quantify issues in the digital experience, helping teams prioritize the most impactful problems.
Beyond session summarization, Felix AI offers flexibility with integrations into various feedback channels, such as voice-of-customer (VoC) tools, and even provides role-specific insights. This is particularly beneficial for support teams, who can gain immediate context on a customer’s issue before direct interaction. The broader release also includes tools like Interactions, which now features heatmaps for layout optimization, and User Analytics, enabling long-term behavioral analysis to improve retention.
This combination of AI-driven insights and ease of use marks a significant evolution in how businesses can listen to and respond to their customers, aiming to enhance the entire digital lifecycle.